This past Thursday night, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins posted on social media, noting the confusion and pointing viewers to her channel's 9pm newscast.
Although it is by no means a impeccable news source, her message rang true for numerous observers. It is one of the broadcasters where you can find reality-based and largely trustworthy reporting – notably during fast-moving events like the one taking place near a New Hampshire storage facility.
An Uncertain Position Amid a Corporate Struggle
Yet the news network, now middle-aged, finds itself in a uncertain situation as two massive media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the fate of CNN has become part of a major game of business acquisition, rather than as a question of what helps the information-seeking public.
“This represents another instance of the fundamental flaws with roots in decades of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“It gets presented as a corporate drama with powerful individuals as the central actors, but there is very little discussion of the common good,” Pickard explained.
A Further Factor: Donald Trump
The network's predicament is made more complex by Donald Trump’s opinions about a network he has consistently labeled as perhaps his chief “fake news” antagonist.
Recall the chants of “CNN sucks!” at the president’s rallies, his administration's retaliatory revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.
He has grounds to favor that bidder more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
An Outcome of Further Uncertainty
Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a separate entity. That would be a welcome development to many at the network, but it’s hardly a secure position. That arrangement could position CNN for another sale. There is no finish line.
According to Timothy Wu, much of this is illegal, anyway. The well-known analyst of big tech’s dominance stated that competition laws should disallow both deals.
“Both acquisition attempts would be bad for the country, and both should be opposed by the government,” Wu stated.
The Fundamental Challenge and a Path Forward
Regardless of the resolution in this situation, the bigger problem persists.
“What we have now is a very system hostile to democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Government actions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.
Can reform occur in an era where the head of the FCC refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that should not imply it will never happen.
Measures that strengthen independent news organizations, bolster local journalism, fund public media, and prohibit the concentration of media power in too few hands are achievable – they are necessary for a healthy democracy.
Regarding media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be pawns in the latest acquisition battle.